新加坡旅游局 Singapore Tourism Board

Singapore Tourism Board
Tourism Court
1 Orchard S​pring Lane
Singapore 247729

Operation Hours​

Monday to Friday (excluding Public Holidays), ​9am to 6pm
Tel: (65) 6736 6622
Fax: (65) 6736 9423​​

Quality Service Manager: 1800-736 6638*
Monday to Friday (excluding Public Holidays), 9am to 6pm

​Tourist Information Hotline: 1800-736 2000*
Monday to Friday (excluding Public Holidays), 9am to 6pm

*Kindly note that airtime charges apply for mobile calls to 1800 service lines and calls are free of charge only if made from regular land lines.

The Singapore Tourism Board (STB) is a statutory board under the Ministry of Trade and Industry of Singapore. It champions the development of Singapore's tourism sector, one of the country's key service sectors and economic pillars, and undertakes the marketing and promotion of Singapore as a tourism destination.
新加坡旅游局（STB）是新加坡贸易和工业部下属的法定委员会。它支持新加坡旅游业的发展，旅游业是该国的主要服务部门和经济支柱之一，并负责新加坡作为旅游目的地的营销和推广。

The tourism sector currently contributes 4 per cent to Singapore’s gross domestic product. Tourism plays an essential role in reinforcing Singapore’s status as a vibrant global city that is a magnet for capital, businesses and talent. It also enhances the quality and diversity of leisure options for local residents and helps to create a living environment that Singaporeans can be proud to call home.
旅游业目前占新加坡国内生产总值的4%。旅游业在巩固新加坡作为充满活力的全球城市的地位方面发挥着至关重要的作用，吸引着资本、企业和人才。它还提高了当地居民休闲选择的质量和多样性，并有助于创造一个新加坡人可以自豪地称之为家的生活环境。

STB strives to ensure that tourism remains an important economic pillar through long-term strategic planning, and by forging partnerships, driving innovation and ensuring excellence in the tourism sector. It continues to market Singapore’s mult​i-faceted appeal as a premier business and leisure destination, and offer empowering and customised experiences. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. This is a unified brand between STB and Economic Development Board (EDB) which will allow the international marketing of Singapore for tourism and business purposes. STB also regularly reviews and updates the tourism regulatory framework to ensure its relevance in the current business environment, while providing support and incentives to catalyse the private sector to take the lead in investing for growth.
新加坡旅游局致力于通过长期战略规划、建立伙伴关系、推动创新和确保旅游业的卓越表现，确保旅游业仍然是重要的经济支柱。它继续推销新加坡作为首屈一指的商务和休闲目的地的多方面吸引力，并提供赋权和定制的体验。我们将新加坡打造成一个充满活力的目的地，激励人们分享和深化他们的激情，从而将“激情成为可能”品牌带入生活。这是新加坡旅游局和经济发展局（EDB）之间的统一品牌，将允许新加坡的旅游和商业目的进行国际营销。新加坡旅游局还定期审查和更新旅游监管框架，以确保其与当前商业环境的相关性，同时提供支持和激励措施，以促进私营部门带头投资促进增长。

While STB leads in driving tourism development, it cannot do it alone; continued support from industry players is crucial in ensuring the success and sustainable growth of the sector. In the face of growing challenges such as resource scarcity and increasingly discerning travellers, there is a need to focus on yield-driven quality growth. As such, STB and tourism industry players have to work collaboratively to continue to innovate and create value for visitors. STB also aims to facilitate the sharing of experiences, expertise and resources among industry players to raise industry capability and competitiveness, maximise business opportunities and forge long-term win-win partnerships.
虽然新加坡旅游局在推动旅游业发展方面处于领先地位，但它不能单独做到这一点;行业参与者的持续支持对于确保该行业的成功和可持续增长至关重要。面对日益严峻的挑战，如资源稀缺和日益挑剔的旅行者，有必要专注于以收益为导向的高质量增长。因此，新加坡旅游局和旅游业参与者必须通力合作，继续创新并为游客创造价值。新加坡旅游局亦致力促进业界分享经验、专业知识和资源，以提高行业能力和竞争力，最大化商机，建立长远共赢的伙伴关系。

Strong support and active participation from Singapore residents are also imperative to the tourism sector as they are an integral part of Singapore’s identity and appeal. STB will continue to work with tourism industry partners to nurture public engagement as part of its tourism development efforts; every local resident is a potential advocate for tourism and together, their collective ideas and energies can contribute to the sustainable development of the tourism sector.
新加坡居民的大力支持和积极参与对旅游业也至关重要，因为他们是新加坡身份和吸引力不可或缺的一部分。新加坡旅游局将继续与旅游业合作伙伴合作，促进公众参与，作为其旅游业发展工作的一部分;每个当地居民都是旅游业的潜在倡导者，他们的集体想法和能量可以共同为旅游业的可持续发展做出贡献。

To navigate the tourism sector through the next phase of growth, STB will be pursuing Quality Tourism - a model of tourism development that emphasises innovative enterprise, local engagement and strong economic contribution.​
为了引导旅游业进入下一阶段的增长，新加坡旅游局将追求优质旅游 - 一种强调创新企业、当地参与和强大经济贡献的旅游发展模式。

History 历史

The Singapore Tourist Promotion Board (STPB) was first established in 1964 with the mandate to promote Singapore as a tourist destination. It signalled the government’s recognition of tourism’s potential as an important contributor to the country’s economy.
新加坡旅游促进局 （STPB） 成立于 1964 年，其任务是促进新加坡成为旅游目的地。这标志着政府认识到旅游业作为该国经济重要贡献者的潜力。

STPB started out with a staff strength of 25. That year, Singapore welcomed 91,000 visitors.
STPB成立之初只有25名员工。那一年，新加坡接待了 91,000 名游客。

Under STPB, the early stages of Singapore’s tourism development focused on raising the awareness of Singapore as a destination and building up tourism infrastructure, including major attractions such as Sentosa Island and the Singapore Zoological Gardens.
在新加坡旅游局的领导下，新加坡旅游业发展的早期阶段侧重于提高新加坡作为旅游目的地的意识，并建立旅游基础设施，包括圣淘沙岛和新加坡动物园等主要景点。

In the 1970s, the Board started marketing the city as a venue for conventions and organised events to draw visitors.
在 1970 年代，董事会开始将该市作为会议和组织活动的场所进行营销，以吸引游客。

In the 1980s, STPB oversaw the implementation of a S$1 billion Tourism Product Development Plan, which called for the preservation of the Singapore's historic districts, such as Chinatown, Little India and Arab Street, the rejuvenation of the Singapore River, and the creation of new iconic products and events.
在 1980 年代，新加坡旅游局监督了 10 亿新元的旅游产品开发计划的实施，该计划要求保护新加坡的历史街区，如唐人街、小印度和阿拉伯街，复兴新加坡河，并创造新的标志性产品和活动。

To reflect a major shift in the way tourism was championed as a key economic driver, STPB was renamed the Singapore Tourism Board (STB) in 1997. STB expanded its role beyond destination promotion and started to establish Singapore as a regional tourism hub for both tourism companies and tourists. It marked a decisive move towards tourism industry development, an approach that continues to distinguish STB from many other national tourism organisations that focus almost exclusively on marketing and promotional activities.
为了反映旅游业作为主要经济驱动力的重大转变，新加坡旅游局于1997年更名为新加坡旅游局（STB）。新加坡旅游局将其作用扩展到目的地推广之外，并开始将新加坡打造成旅游公司和游客的区域旅游中心。它标志着旅游业发展的决定性一步，这种方法继续将新加坡旅游局与许多其他几乎完全专注于营销和促销活动的国家旅游组织区分开来。